In the early hours of the morning, Kanye posted three updates in succession, targeting Adidas, accusing it of selling “fake shoes.” He made it clear that the new colorway of the Adidas Yeezy Boost 350 V2 “Steel Grey” was not his design, and he will not receive any profit from it. The remarks immediately caused an uproar on social media, with many fans and sneakerheads expressing shock and confusion.
The national CONFIRMED platform has previewed four upcoming Yeezy shoes, marking the strong return of Yeezy in 2024. Recently, with the exposure of a photo of Kanye West and Adidas CEO Bjørn Gulden, the outside world generally believes that the confrontation between the two parties due to the “racial disturbance” has been resolved, and the collaboration will enter a new era. stage. However, while everyone was waiting, an accident suddenly came.
This incident not only affected the brand image of Adidas, but also cast a shadow on the cooperative relationship between Kanye and Adidas. How the two parties will handle this dispute in the future, and whether the Yeezy series will continue to launch new shoes, have become the focus of fans.
In the early hours of the morning, Kanye posted three updates in succession, targeting Adidas, accusing it of selling “fake shoes.” He made it clear that the new colorway of the Adidas Yeezy Boost 350 V2 “Steel Grey” was not his design, and he will not receive any profit from it. The remarks immediately caused an uproar on social media, with many fans and sneakerheads expressing shock and confusion.
In the second update, Kanye personally explained the whole incident through a video, violently accusing Adidas of selling “fake shoes” and not paying what he deserved. He even revealed that Adidas was suing him, news that disappointed and angered fans who had been waiting for the new shoe to be released.
Later, Kanye posted his comment section in the third post, in which Snoop Dogg also stood up to express his support. Kanye also expressed his gratitude to Mr. Dog.
As an audience who has followed Yeezy and Kanye for many years, after seeing this new color matching of Yeezy Boost 350 V2, I can’t help but think of those classic Yeezy colors in the past. However, this incident has raised doubts about Yeezy’s future.
Although the color matching of this new shoe is versatile and the appearance is quite good. Registration has even begun in overseas regions and is scheduled to be launched at the end of this month. However, there is no relevant news in China. For many domestic fans, this is undoubtedly disappointing news. Although the new shoes are quite popular in terms of aesthetic style and versatile attributes, I don’t know what sales will be like when they come on stage.
Although we still don’t know what the outcome will be, we believe that after various comments are fermented, there will be a different change. At the same time, we also hope that Adidas can pay more attention to the rights of designers to prevent similar things from happening again.
Leave a Reply